Claap

Claap is an AI platform designed for B2B companies with dynamic sales environments to capture, analyze, and automate workflows around customer interactions. It uses AI agents to score deals, draft follow-ups, and automatically enrich CRMs with structured notes from recorded calls and meetings. This tool is ideal for sales leaders, account executives, and enablement teams looking to reduce manual entry, accelerate onboarding, and gain deep pipeline visibility.

AI Agent Automation

Claap's built-in AI agents automate administrative tasks, generate personalized summaries using customizable templates, craft follow-up emails, and ensure your CRM stays updated with zero manual entry.

Deal Scoring and Pipeline Analysis

The AI Analyst provides deep insights into your sales pipeline, automatically scoring deals against methodologies like SPICED or MEDDIC and helping managers understand win/loss reasons.

AI Coaching and Onboarding

The AI Coach accelerates the training of new account executives by providing tools like pitch training and AI-assisted feedback grounded in real conversation data.

Comprehensive Conversation Capture

Capture every sales conversation—online meetings, calls, in-person interactions, and emails—with multilingual transcription across 100+ languages, recorded without a bot joining the call.

RAG-Ready Data Pipeline

Claap offers a unique RAG-ready data pipeline, providing structured data that can power external AI agents like Claude or ChatGPT, offering more flexibility than competitors.

CRM Enrichment and Control

Automatically create structured notes and update properties, including custom fields, in your CRM, ensuring data accuracy while offering administrative control over recording and sharing settings.

Accelerating Sales Onboarding

New account executives can rapidly improve performance by leveraging the AI Coach to practice pitches and receive immediate, data-driven feedback based on actual recorded conversations.

Ensuring CRM Data Accuracy

Sales teams can eliminate manual data entry by having Claap's AI automatically capture call details, create structured notes, and update relevant fields in the CRM immediately after a meeting.

Gaining Pipeline Visibility

Sales managers can use the AI Analyst to get objective deal scores against established methodologies, identifying risks and understanding the true health of the pipeline without relying solely on rep input.

Scaling Sales Enablement

Managers can identify specific skill gaps across the team by reviewing call scores and insights, allowing them to share best practices derived directly from top-performing conversations.

Streamlining Follow-Up Communication

Reps can save significant time by using the AI-generated emails feature, which drafts personalized follow-ups that mirror the user's established communication style.

Maintaining Data Privacy Compliance

Organizations, especially those in Europe or handling sensitive data, can utilize Claap knowing it offers GDPR-compliant services and customizable cloud environments for data residency.

How can I get started with Claap?

Claap requires about 15 minutes to set up you and your team. You can start a free trial or book a demo for assistance and a guided tour.

What are the key features of Claap's AI platform?

Claap's key features include the AI Agent for automation and CRM updates, the AI Analyst for pipeline insights and deal qualification reviews, and the AI Coach for accelerating onboarding and training.

How many languages do you support with transcription?

Claap’s transcription supports over 100 languages and accents, including English, Spanish, French, and German, with no friction or gaps in coverage.

What type of companies use Claap's AI platform?

Any B2B company with dynamic sales environments can benefit, including startups and established industry leaders in sectors like financial services, education, or technology.

Is Claap secure?

Claap is committed to security, delivering services in a customizable cloud-hosted environment, offering GDPR-compliant services, and having SOC2 & ISO 27001 certification in progress.

Can I purchase different licenses for different users?

Yes, you have the flexibility to purchase different license types (Basic, Pro, Business) for various users within your organization without requiring everyone to be on the same plan.